Identity for ANIMARIO. Organized by @cinetecamadrid and @mataderomadrid, designed in collaboration between @victor.clemente_, @alfonso_yordi, @emmegu and @jaidelcorro

ANIMARIO is the international contemporary animation film festival of Madrid, with Poland as its invited guest country for the 2024 edition.

This year’s graphic identity is inspired by ‘wycinanki’, a traditional Polish art of paper cutting born in the XIXth century. It involves creating intricate designs by cutting and layering paper, through which families depicted their daily lives and decorated interior spaces. The term comes from the Polish verb “wycinać,” which means “to cut out”.

Parting from this research, the visual identity aims to bring a traditional technique into a contemporary language, mixing the rural and the fantastic, history and modernity.

Music score by the wizard @pb___sr

Special thanks @mario__cano__