Visual identity and logo design for CREAXURES. Commissioned by an emerging fashion label based in Indonesia.

Creaxures was conceived as a clothing brand built around transformation, alter egos, and the idea of garments as living entities. The brief explored the tension between structured workwear and personal freedom, proposing a character who redefines how to dress and exist across both worlds.

Building on this, the visual direction introduces a subtle layer of symbolism and ritual —treating clothing as something worn with intention, almost ceremonial. The project focuses on a custom wordmark and a flexible system that combines sharp, controlled forms with moments of distortion, alongside textured scans and handwritten elements. The result is a brand that moves between elegance and experimentation, balancing luxury, underground culture, and a more instinctive, almost sacred approach to identity.

Identity for MONAILEONA, a head accessories brand based in Menorca.

The project develops a visual language rooted in the island's Mediterranean landscape, drawing from its rocky coastline and present nature - wind, ocean, flora and fauna. The elements inform a system focused on texture, movement, and light.

Illustrations by Eniko Eged are integrated as a core part of the identity, merging with the logo to create a modular system. The logo adapts fluidly across formats, shifting its composition and interacting with the illustrations depending on context.

The typographic system uses Avara by Raphaël Bastide, released through Velvetyne Type Foundry (2011), introducing a contrasting and expressive layer to the identity.

The result is a flexible visual system that brings together natural references and a contemporary graphic approach.

Visual identity and campaign for HIGHER, an experimental Web3 platform.

Higher is an online platform launched in March 2024, merging digital culture, open publishing, and community-driven media into a shared ecosystem.

This project explores a typographic and lettering-driven approach, developing custom letterings, symbols, and graphic elements based on the brand's language and slogans. Through iterative research, the work builds a visual system that expands across multiple formats and applications.

Drawing from underground racing culture, the art direction translates ideas of speed, risk, and motion into a graphic universe defined by modular compositions and expressive typogrpahy.

The resulting campaign extends across posters, merch, and visual assets, forming a cohesive and adapatable identity for Higher.

Visual Identity for MUSA.

MUSA is an accessories brand based in Madrid focused on redefining the idea of daily carry - balancing functionality, aesthetic presence, and a more expressive relationship between object and body.

The identity is built around an experimental typographic logo, conceived through the interplay of space, form, and counterform. It explores the relationship between inside and outside, translating how each piece adapts to the body and occupies it. The result is a mark that feels volumetric, organic, and in constant dialogue with movement.

Parting from this concept, the visual system emphasizes dualities such as hard and soft, straight and curved, full and empty, liquid and solid —reflecting both the material nature of the objects and their functional behavior. The identity positions MUSA as a brand that moves between craft and experimentation, where accessories are designed not just to be carried, but to become part of the wearer.